As aerial arts surge in popularity, their influence across other creative industries sparks inspiration and collaboration. This month we're excited to spotlight the new single by Verhel ( pronounced like Girl ), an upcoming multi-instrumental artist based out of Minneapolis.
Her new music video, Amaze Me, features a talented aerialist, highlighting the way that aerial arts can be used as a dance form to express emotions in a truly unique and powerful way.
We spoke with the producer, Tian DeSeta of Blaze Beats Records in Miami to understand the inspiration behind the song and creative choice to feature an aerialist in the music video.
Tian explains, "she (Verhel) made several trips to visit us in Miami during her development, and during one, we attended a circ event being held at Milan Pole Dance Studios Miami. They hold several each year and attract a huge crowd as Pole and Lyra are so exciting to watch. The studio is located in one of the most interesting neighborhoods in Miami, the eclectic Wynnwood arts district.
Milan Pole is owned by a very close friend of mine, Silvia Grosso. She is a dedicated pole athlete, and her instructors regularly compete and win at national pole events. Her approach is to bring the aerial arts to people with a focus on strength training and dance. I myself have trained at the studio extensively, as her facility is the only one in Miami where a heterosexual male can attend class.
Verhel was absolutely engaged by the show and the performers. After we made the record, it became obvious that due to the pandemic, we were going to have to figure out a way to create a music video without all being in the same room. The idea came to do it as a dance piece with one of Silvia’s instructors.
The video is shot entirely at Milan Pole Dance in Miami and features one of Sivlia’s champion instructors, Anna Urbenkova. The energy and sensuality of Aerial Hammock, and Lyra really brought out the tension and emotion in the song. The look and vibe are pure Miami, which was important for us to evoke as we are a Miami Label. The director, who also did all the photography, Javier Ospina, is someone who specializes in working with Aerial artists. He has done scores of photoshoots and videos with dancers and athletes and was the obvious choice.
In the end, we were all excited to promote Lyra, Silks and Pole and help bring them to the forefront. The dance style seemed to blend perfectly with the emotion of the song. There has always been a negative stigma assigned especially to pole. I hope we are doing our part to elevate the art to another level.
After all, that is our motto:. “Blaze Beats - Always on the next level “
Verhel's first single "Amaze Me" is a testament to the romance, temptation, and sexuality that lives in all of us. Check it out here:
Whether times are good or extremely challenging, many of us need a community to embrace -- even if our only way to connect has been virtual for much of 2020. Now that some aerial studios are allowed to start to open up again, many aerialists and aerial yogis will be breathing a sigh of relief as they anticipate getting back to the practice.